Black Friday & Seasonal holidays – key trends and expert advices from iMonetizeIt

The main heroes for discussion will be: Black Friday, Cyber ​​Monday, Christmas, and New Year’s Eve! And if you would like to go straight to our expert recommendations, click here! Statistics So let’s start with a little statistics to understand what the market is really going on and how the global crisis has affected online shopping. Black Friday, Cyber ​​Monday and all Christmas events are the main topic for brands and shoppers around the world. This is a time of crazy discounts, which every year opens up new opportunities to increase sales and attract new customers. The holiday shopping season, encompassing Black Friday and Christmas, continues to be a major driver of retail sales, with significant year-over-year growth in both 2023 and 2024. In 2023, total holiday season sales in the U.S. reached $955.6 billion, marking a 3.87% increase from the previous year, with online sales accounting for $273.3 billion of this total. Predictions for 2024 indicate an even higher growth trajectory, with forecasts suggesting that holiday sales may climb another 2.5-3.5%, bringing the season’s total revenue close to $985 billion.